EZ to Reach

No Effort.

More

Reviews.

More

Revenue.

More

Engagement.

Get more positive reviews online and protect your reputation.

Fully automated system.

Reputation Matters™

Reputation Matters

EZ to Reach℠ is a cloud based fully automated review management and marketing system for hotels that easily reach guests via email and invites them to give feedback on their recent stay at your hotel. If the feedback is positive the guest is automatically redirected to submit their review to sites such as TripAdvisor®, Facebook®, Google®, Yelp® etc.

However, if the feedback is negative, the guest's comment will be forwarded to hotel manager or hotel owner for them to deal with and resolve the complaint in private.

Using EZ to Reach℠ a hotel can push more positive reviews to public sites and protect online reputation while allowing to resolve complaints in private.

At the same time EZ to Reach℠ assist hotels to target existing potential guests and build long-term customer loyalty and boost engagement via email marketing to increase revenue.

Price

Call us today! To get introductory price.

$2.99 per Room per Month

E-mail List Building.

Review Requests.

$3.99 per Room per Month

E-mail List Building.

Review Requests.

E-mail Marketing.

$4.99 per Room per Month

24/7 Guest Support.

24/7 Network Monitoring.

E-mail List Building.

Review Requests.

E-mail Marketing.

Facts

About Guests Reviews

Fact #1: Higher review scores on OTA sites allow hotels to charge more while maintaining occupancy rates

The study found that increases in a hotel’s user review scores on OTA channels can positively influence the relationship between price increases and demand. Higher review scores increase conversion rates, even when prices increase. Typically, as a hotel’s price per room increases its occupancy rates tend to go down. However, if a property can increase its review score by one point (on a five-point scale) on OTA channels, it could increase its prices by about 11.2% and still maintain the same occupancy rates. The positive effect of an increased user review score can offset the negative occupancy impact that’s normally attributed to higher prices.

A negative review posted online can loose a business as many as 28 customers.

fact #2: Properties with stronger reputations across all channels perform better overall

The research shows that as a property’s social reputation improves, its overall performance also improves. A stronger online reputation increases a hotel’s pricing power – allowing it to increase its prices while maintaining the same occupancy levels. This price increase results in higher revenue and improved performance. The reverse is true as well – properties with weaker social reputations perform worse because they have to reduce prices to maintain occupancy levels.

89% of people say that reviews influence their purchasing decision.

Fact #3: Systematically Encouraging New Guest Reviews Drives Results

As part of the study, Atmosphere analyzed data from properties that used EZ to Reach℠ system to systematically request reviews from each guest. The results clearly demonstrate the importance of a programmatic approach: More Reviews, More Revenue, Higher Guest Satisfaction.

70% of surveyed businesses have taken steps to improve their quality of service as a result of a review.

96% of TripAdvisor users consider reading reviews important when planning trips and booking hotels.

Fact #4: 80% of surveyed travelers say they focus on the newest reviews.

Reviews are a free way to assess how your business is performing. They highlight what’s going well and where improvements can be made. Trends in reviews also reveal insights into guest expectations and how to better meet them.

70% of surveyed businesses have taken steps to improve their quality of service as a result of a review.

*All facts mentioned here are surveyed and independant study by their respective owner's.

FAQs

Frequently Asked Questions

How long is your contract??

We are so confident that your hotel will see an increase in positive reviews that we do not make you sign a minimum term contract.

Is this similar to TripAdvisor's ReviewExpress?

No, the problem with TripAdvisor’s ReviewExpress is that you do not have a chance to open dialog with an unhappy customer before its too late. Effectively you are encouraging all types of reviews whether they are positive or negative. This is great for TripAdvisor but not so good for your hotel and remember that too many negative reviews will adversely affect your ranking on TripAdvisor. ReviewExpress will also only work with TripAdvisor – whilst TripAdvisor is certainly important there are a lot of other important review sites that will give SEO benefits.

Should I bother with Google+ reviews?

Google+ reviews should be a major part of your strategy. There is no doubt that they play a part in your SEO ranking and even affect how you are displayed on Google Maps. Not enough recent and genuine reviews can make the difference between being displayed as a tiny red dot on Google Maps rather than a large red dot.

What if the customer doesn't respond to the initial feedback request?

Our system will send up to 2 reminder emails until the guest submits their feedback. You have complete control over the delay in between these reminders and can also deactivate the reminder emails should you wish.

Can I steer customers to a particular review site?

Yes you can and its really easy to change the sites that you steer your positive reviews to. The benefit of this is that once you are at the top of one site you can concentrate your efforts on a different site where you are not performing well or have no presence.

How do I enter guest's email addresses in your system?

You don't have to do anything to get more positive reviews. Our system automatically collect email addresses from guest when guest login to hotel wi-fi. The whole system works automatically.

Exclusive Partnership

Supporting fully automation

Partnership with Valuepoint Networks, Inc. to support fully automatic EZtoReach℠ review management & marketing system.

The powerful hardware platform with dual core CPU, 1 Gigabit ISP speed, faster DDR3-1066 memory, faster gigabit switch chipset, new and improved bandwidth graph, mobile aware login page and much more.



Contact

Contact us now to get more positive reviews.

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Address and Phone

EZ to Reach℠
PO Box 1263
Richmond TX 77406 US
(855) 515-6789

Email

info@eztoreach.com

Review Sites

TripAdvisor
Yelp
Google
Facebook Places